The 3 Most Effective Church Video Types (And When to Use Them)
If you're thinking about using video to connect with your congregation but aren't sure where to start, you're not alone. A lot of churches know video can be a powerful tool for ministry but feel stuck figuring out what kind of content to create. The good news is you don't need to reinvent the wheel.
We’ve worked with churches of all sizes and have seen time and time again that three types of videos consistently create impact. These videos help people feel more connected, more inspired, and more willing to take that next step in their faith journey.
Here’s a breakdown of each type and when to use them.
1. Testimony Videos
Nothing moves people like a real story. When someone shares how God changed their life, it does more than inform. It invites others to believe that change is possible for them too. Testimony videos are personal and emotional. They help people feel seen and understood. And they give your church a chance to show that transformation is happening right here, right now.
When to use them:
Before baptisms
During sermon series
As part of your outreach or invite campaigns
On your website or social media to introduce your church’s heart
Honestly… whenever (there isn’t a bad time to show a testimony video)
Want help capturing these moments? Check out The Complete Guide to Filming Powerful Testimonies for everything you need to get started.
You can also browse a few of the testimony videos in our portfolio to see what’s possible.
2. Event Recaps
Church events take a lot of time and energy. But once they’re over, they can quickly fade into memory. A highlight video keeps the momentum going. It lets you celebrate what God did and invites people who didn’t attend to come next time. Event recaps also help create a sense of belonging and excitement. They show that something special is happening in your church.
When to use them:
After conferences, retreats, or youth events
To promote next year’s version of the same event
In email follow-ups or volunteer appreciation posts
As social media reels or stories to increase engagement
Need inspiration? Check out our event recap videos to see how we capture these high-energy moments with a story-first approach.
3. Vision or “Heartbeat” Videos
More than just announcing events or promoting ministries, vision videos help people understand why your church exists. They communicate the heart behind the mission, the passion driving your leaders, and the kind of community you’re inviting people into. These videos are powerful because they speak to both the head and the heart. They connect emotionally while casting a clear sense of direction.
When to use them:
At the beginning of a new year or season of ministry
During vision Sundays or leadership weekends
As part of a giving or building campaign
On your homepage or “About” page to introduce your church’s DNA
These aren’t one-off promos. They’re anchors. They help keep people grounded in the mission. When the noise of life gets loud, a clear vision brings focus and reminds your church what truly matters.
What’s Next?
If you’re not sure which type of video to start with, think about what your people need most right now. Is it inspiration? Connection? Clarity?
And remember, you don’t have to do it alone. We’d love to help you tell stories that move people and reflect what God is doing in your church.
Schedule a quick call to chat through your ideas or get a recommendation based on your goals.